How To Make Money as a UGC Creator & Video Presenter 

In this article I’ll write about a job that’s become my go-to source of income while studying at university—and the best part? It’s flexible, creative, and doesn’t require much to get started.

If you’ve got a smartphone and don’t mind being in front of the camera, you’re already halfway there.

I’m talking about being a UGC creator, video presenter, or spokesperson. These roles have some differences, but at their core, they’re all about one thing: creating videos for clients.

What Is UGC?

UGC stands for User Generated Content. You’ve probably seen it on your social media feed—those short, casual ads where a regular person talks about a product or service, usually shot on a phone or a simple home setup.

Unlike traditional ads that are polished and professionally directed, UGC feels relatable. And that’s the whole point. People connect more with everyday folks than with glossy, high-budget commercials.

That said, while it may look like an everyday user filmed it, most UGC is made by paid creators working off a script. It’s designed to feel authentic—even though it’s technically still an ad.

How These Jobs Work

There are a few different ways these gigs are structured:

• Scripted videos: The client sends a script, and you just record and send the raw footage.
• Full-service videos: You write the script, shoot, and edit everything. These often pay more.
• Edited footage: Sometimes clients ask for lightly edited or fully produced content if you have those skills.

As someone who studies acting and has a background in video editing, I’ve had chances where I was able to charge more than usually. I also factor in usage rights— which both creators and clients neglect but I find it important because if they were to pay an actor an a proper production, the majority of the actor’s salary would be the usage right fee. However I don’t charge that much extra, usually I add an extra fee of 25–50%.

How Much Does UGC Pay?

Let’s be honest: UGC doesn’t pay like traditional advertising work.

If you book a national ad as an actor, you could get hundreds or thousands in usage fees alone. But UGC videos typically range between $40–$100 per video, depending on the complexity and your experience.

Some creators build full-time businesses around this. They offer high-end, branded UGC with proven performance—and they charge accordingly. That said, if you’re consistent and provide quality, you can easily make hundreds or even thousands per month.

My Setup & Gear Tips

Recording quality matters—even for casual-looking content. Lighting is key. Natural window light can work wonders, but a budget-friendly ring light is a great investment. If you want to level up, consider a good mic and camera.

Here’s what I currently use:

• Camera: Nothing too fancy, but reliable. Specifically the Sony ZV-E10 with the Sigma 30mm f1.4 and the Sigma 18-50 f2.8

Sony ZV-E10: https://amzn.to/3SK8Enf

Sigma 30mm f1.4: https://amzn.to/44bz9bs

Sigma 18-50 f2.8: https://amzn.to/4mUtuy9

• Microphone: Clear, professional audio makes a difference. For most of my work I use an AudioTechnika 2020 XLR studio microphone with an M-Audio M-Track Duo audio interface. 

AudioTechnica AT2020: https://amzn.to/45fUxgR

M-AUDIO M-Track Duo: https://amzn.to/4jQ6BJ7

• Lighting: Basic soft lights and sometimes natural daylight. My go to choice is a budget friendly ring light.

18-Inch Ring Light: https://amzn.to/45Pag6M

• Teleprompter: As a any kind of creator that records videos and works off of scripts, a teleprompter is a must. 

Neewer Teleprompter (The same one I use): https://amzn.to/4n625cD

The investment in decent gear pays off fast—just a few well-paying jobs can cover the cost.

Beyond UGC: Video Presenting & Spokesperson Work

While UGC tends to be short-form, video presenting covers a wider range.

I’ve worked as a presenter for the UniConverter YouTube channel for several years now. For those videos, I:

• Write scripts based on provided topics
• Film myself presenting the content
• Edit and deliver polished videos

The content varies—from tutorials and explainers to review-style pieces. I get paid per video and since it’s consistent work it’s on a flat fee basis.,

But for this kind of work rates can range depending on length and involvement. For example, I used to make 10–15 minute videos for $60 each for a CashCow Youtube channel where I only recorded the videos, the writing and editing was handled by them. That may not sound huge, but they only took about an hour to record. Not bad, right?

Types of Video Presenting Jobs

Here are a few examples of video presenting gigs:

• Product explainers, promotions
• Being the face of a YouTube channel
• VSLs (Video Sales Letters), where you play a satisfied customer
• Internal training content for businesses

Right now, I’m doing a series for a trading company—teaching clients how to use their platform. It’s private content, but the demand for this type of video is strong across industries.

How Much Can You Earn?

The more experience and quality you bring, the more you can charge. Long-form videos often pay better because they take more time and skill. And once you build a strong portfolio with good client reviews, it becomes easier to land better-paying jobs.

Personally, I only take on jobs that I’m comfortable with—both creatively and ethically. I avoid promoting anything that doesn’t align with my values. These videos are out there forever, and I want to be proud of everything I put my name and face to.

That includes reviewing every script before I hit record. I often rephrase or tweak lines if something feels inauthentic or exaggerated. Most clients are totally fine with this, especially if you explain your reasoning professionally.

Is It Worth It?

Absolutely. As a side hustle, this is one of the most accessible and flexible gigs you can do—especially if you’re already comfortable speaking on camera. And for actors, content creators, or students, it’s a no-brainer.

You can start small, build a portfolio, and gradually scale up to better clients and higher pay. If nothing else, it’s a great way to pay some bills, cover your rent, or earn extra cash on the side.

Being a UGC creator or video presenter can start as a side hustle—and grow into a full-time career. You can earn hundreds or even thousands of dollars per month just by filming at home.

It won’t happen overnight, but it’s absolutely achievable with consistency and the right approach.

Want to Learn More?

This blog post is based on the first video on my new channel, where I’ll be sharing loads of content about:

• Improving your on-camera presence
• Vocal warmups
• Tech review for recording yourself
• Using a teleprompter
• Lighting, audio, video and editing tips
• And building confidence in front of the lens

If that sounds like your thing, be sure to check out the channel, subscribe, and share the video with anyone curious about UGC or video presenting.

Thanks for reading!